The Books

The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors

by Chris Barton

Hardcover, 44 pages

Published by Charlesbridge (2009-07-01)

List Price: $19.95

Actual Price: $18.09

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Amazon Description

A discovery that made the world a brighter place!

Joe and Bob Switzer were very different brothers. Bob was a studious planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving.

When an accident left Bob recovering in a darkened basement, the brothers began experimenting with ultraviolet light and fluorescent paints. Together they invented a whole new kind of color, one that glows with an extra-special intensity—Day-Glo.

This cover reproduction is not printed with Day-Glo colors. The actual book, however, is printed using three Day-Glo colors: Saturn Yellow, Fire Orange, and Signal Green.

One Potato Review

Though it may not look like much on the cover, this tells the true and surprisingly tortuous story of Bob and Joe Switzer’s contribution to the worlds of emergency rescue equipment and contemporary ladies’ jogging wear. It took them years of experimenting, and falling down on their heads, sometimes literally – Bob, the aspiring doctor, was injured inspecting railroad cars at a pickle and ketchup factory, and needed to spend several months recuperating in a darkened basement. So long medical school. Meanwhile Joe was a struggling magician, yet by the end of this book the brothers are both fantastically successful entrepreneurs, war heroes (day-glo panels and ultraviolet lamps enabled allied operations in the Pacific), and inventors of colors, for heaven sakes – where Mayans, Egyptians and Michelangelo had come up short. They roamed. Took wrong turns. Lived in Cleveland. Time forgives.

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